Otbcli commands from terminal under windows

What has to done to run otbli* applications from the terminal under windows?
I run otbenv.bat in the windows terminal but otbcli is still not recognized as a command.
I assume there is a way to do it as done under linux.

there could be several reasons. I guess that you made sure to install the applications. So I suggest that you search otbcli_ in the directory where you installed OTB (should be somewhere in the bin.) Then the first test is to use the full path to the application, including the .exe in the name of the app. When it works, check your environmental variable and make sure that the path to the applications is well in the PATH variable.